‘Hobby Lobby Challenge’ is newest internet craze

National

It may look like a professional photo shoot in a garden, but it’s actually an impromptu shoot in Hobby Lobby’s plastic flower aisle.

It’s the latest viral trend, with elaborate floral photos lighting up Twitter feeds.

They’re calling it “The Hobby Lobby Challenge” and the internet is loving it.

How does it work? All you have to do is grab your phone and a friend, visit the floral section of your local Hobby Lobby, and position the flowers or shrubs, snap a photo, and edit to your liking. Then you upload it to Instagram with the hashtag #hobbylobbychallenge.

Who isn’t loving it? Hobby Lobby employees.

Many of the craft store’s employees tweeted their frustration with the disruptive trend.

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