Blue Bell introduces new flavor of ice cream

National

BRENHAM, Tex. (KNWA) — Blue Bell has combined three cookie dough flavors to create its newest ice cream, Cookie Dough Overload.

Cookie Dough Overload is a vanilla ice cream with hints of brown sugar, loaded with chocolate chip cookie dough, peanut butter cookie dough and fudge cookie dough pieces.

“Why choose only one or two dough pieces when you can have three,” said Joe Robertson, executive director of advertising and marketing for Blue Bell. “Cookie dough is a popular mix-in for ice cream. We have flavors that contain the chocolate chip cookie dough and peanut butter cookie dough pieces. But, this is the first with fudge cookie dough pieces. It is a great-tasting trio!”

Cookie Dough Overload is available in the half-gallon and pint sizes for a limited time.

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