Instagram is all about the “likes.” If the social media site follows through on a test project, not everyone will get to see how many double-taps a post gets.
“It’s not completely gone,” digital marketing strategist Valerie Morris said. “It’s just changing the way the people use the platform.”
For the last seven years, Morris has been helping clients brand themselves through her website and through social networks like Instagram. Essentially, she helps businesses get “likes.”
“It’s hard for some businesses, but for new businesses, the start-ups, the little guys trying to grow their platform, it could be a great opportunity,” Morris said.
Morris suggests influencers who already have the followers probably won’t like the change. It also challenges them to take a different approach.
“These sites want you to have a conversation, right?” Morris said. “I think it’s going to up the game as far as challenging us. This is what the social media platform is pushing people to do anyway. You have to get people to comment.”
If all goes as planned, Instagram’s trial will put the “social” back in social media. It could also help individuals, like teens, who struggle with acceptance and put so much weight on online popularity.
From a teen and young adult perspective, there are a lot of implications. It could be a positive thing for teens that are finding their worth in how they do on social media, Morris said.
Taking the shaming away could help eliminate cyberbullying.
And everyone can like that.