Facebook unveils new logo

Digital Now

(CNN) — Facebook unveiled a new logo Monday that’s meant to represent the parent company that owns Facebook, Instagram and WhatsApp.

In a blog post Monday, the social media giant said it’s making the change to differentiate between Facebook as a parent company and Facebook the app.

Facebook has updated its branding with a new colorful logo.

The new logo changes between blue, green, and hues of purple, red, and orange. It’s a nod to its other apps: Blue for Facebook, green for WhatsApp, and red and orange for Instagram.

This move makes it more transparent in which products are part of the Facebook collective, a change that comes as the company promises to be more open.

The logo is supposed to be put to use in the coming weeks within Facebook products and marketing materials.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

More Digital Now stories

More Digital Now