COLORADO SPRINGS, COLO. -- While players in the Super Bowl are burning thousands of calories, fans are the champs at absorbing them.

"It's the largest pizza day of the year," Borriello Brother's manager Dustin Schindler explained at his 8th Street location.

Super Bowl Sunday brings more folks on the couch with a piece of their pizza pie in hand, and a sales boost of at least 35% for restaurants.

With that comes more team members on duty. "We have everybody in today to make sure that we're not having long delivery times," he said.

The big game day also brings a boost to hot wings shops, who saw $125 million in sales last year for chicken wings.

This year, the National Chicken Council estimated Americans will consume1.23 billion chicken wings over Super Bowl weekend. That's nearly four wings for each and every citizen.

Buffalo Wild Wings on North Academy had an hour long wait for take-out orders an hour before the game started, as lines went out the door.

They expected $20,000 in sales on Sunday alone.

And the aftermath of all those hot wings? The Monday after the Super Bowl usually brings a 20% spike in 7-Eleven's antacid sales.