COLORADO SPRINGS, COLO. -- The 69th Annual Pikes Peak or Bust Rodeo plays host to Wrangler's "Tough Enough to Wear Pink" night on Thursday.

For every fan who wears something "pink", the PPOBR will donate $1 toward breast cancer support. For every rodeo participant who wears something "pink", the donation is worth $5.

On Thursday morning, Tim Elbertson was live at the Norris Penrose Events Center to chat with Cindy Fowler, Board Member of the Pikes Peak or Bust Rodeo, and a breast cancer survivor.

Click on the camera icon above to hear Cindy's story.

For more information about the Pikes Peak or Bust Rodeo, click here.

For ticket information, click here.