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COLORADO SPRINGS, COLORADO -- Can love conquer the bad economy this Valentine's Day?

A survey done by the National Retail Federation found that most people will still buy traditional favorites, even though they plan to spend less.

The survey shows consumers plan to spend an average of $20 less this year on Valentine's gifts and merchandise than in 2008.

Though more than one third of people surveyed said they will buy flowers, Platte Floral said its sales are down a bit. However, it seems it's not fewer customers, but customers buying fewer things.

"I think a lot of novelty items have slowed somewhat this year, which are bears and candy. If they go for flowers that's what they want to order -- more modestly priced," explained Kathy Shelton.

While some jewelry stores in the Springs said they aren't necessarily behind in sales this holiday, Valentine's Day typically doesn't spike their sales charts. Not the case though for Jack Miller's jewelry design. Miller said this year he's had a record number of engagement ring sales, nearly doubling sales for this time of year.

"I think everybody's looking for some joy or romance -- something to look forward to after all this bad news," said Miller.

My Menagerie Lingerie & Accessories said it has also struggled in the recent economy but said sales have spiked in the last 10 days.

Though couples may try to save money with a romantic dinner at home,you won't find a reservation available before 10 p.m. at restaurants like McKenzie's Chop House or The Famous.